Branding & marketing

Brand identity design for your business

Give your business a consistent visual identity across its website, documents, signage and marketing materials.

PREPARING YOUR ENQUIRY

What should we understand first?

Business positioning, audience and brand objectives
Existing logo, references and preferred visual direction
Required applications and deliverable formats

AGREEING THE SCOPE

What your quote should clarify.

Defined design scope and concept process
Agreed revision rounds and approvals
Final files and usage guidance as quoted

Start with positioning and audience

Explain what the business does, who it serves and how it should be perceived. Share existing materials, competitor references and any language requirements. Useful references explain the reason behind a preference, rather than asking for another company’s identity to be copied.

Define the identity deliverables

A logo project and a full identity system are different scopes. Agree whether the work includes logo variations, colour specifications, typography, brand guidance and application examples. Clarify concept options and revision rounds so the design process has clear approval stages.

Prepare the handover

Identify the final file formats, editable source files and any font or image licences. Ask how the identity will be applied to your website, stationery and signs. Brand design does not itself register a trademark; any naming or legal protection work must be separately defined.

Questions customers ask

Can you work with an existing logo?

Yes. Describe whether you need a refresh, consistent guidelines or new applications of an existing identity.

Does branding include printed materials?

Only if the project scope includes them. Printed quantities, finishes and production are usually quoted separately.

Explore related support

LET’S DEFINE THE RIGHT SCOPE